The Who
I have helped companies and firms in a variety of industries.
- SaaS Providers
- Public and Private K-12 Education
- Higher Ed and Academia
- Publishing
- Professional Services Providers
- Museums, Libraries, and Cultural Organizations
- Business Law, Securities, and Contracts
- Estate Planning Law and Asset Protection
- Personal Injury Law
- Service Industry, Restaurants, and Hospitality
- E-commerce and DTC companies
- B2B and B2C Startups and Small Businesses
The What
I have grown customer and client bases, improved operational efficiency, and increased revenues.
- Initiated subscription program for estate planning law firm. Created intake documents, pricing tiers, and benefit packages. Program generated roughly $30k in yearly subscription fees and an additional $400k from new engagements.
- Conducted client mailer campaign for estate planning law firm. Responses from mailer generated over $300k from new engagements with existing clients. Used information to create digital client database on a cloud-based CRM.
- Spun up new practice area for a business law firm. Developed marketing assets, intake procedure, sales systems, internal workflows, and ad campaigns. Secured over 30 engagements in the first 12 months, resulting in $15k in flat fees per client with 7% commission on final sale price.
The How
I have employed my diverse background, unique skill set, and deep knowledge base.
Writing & Editing
- Long- and short-form copy
- In-depth research, policy reports, and whitepapers
- Internal and external communications and public relations
- Lead generators, ebooks, guides, and reports
- Blogs, web copy, digital and print ads
- SEO, GEO, SEM, and keyword research
Marketing & Sales
- Content strategy, planning, and creation
- Email marketing, drip campaigns, and newsletters
- B2B and B2C sales of products and services
- UX design and A/B testing
- Customer journey, acquisition, and retention
- Brand strategy and development
Operations
- Development of systems and processes
- Efficiencies and cost-cutting measures
- Tracking of key performance metrics
- Workflow improvement and automation
- Customer data maintenance and analytics
- CRM and CMS migrations or implementations
Interpersonal
- Critical thinking and problem solving
- Curiosity, desire to learn, and intelligence
- Originality, innovation, and creativity
- Resilience, stress tolerance, and flexibility
- Leadership, communications, and dispute resolution
- Perceptiveness, diligence, and attentiveness
